The Kompetenz Netzwerk Aquakultur Schleswig Holstein (KNAQ) is a network for the people involved in the fish industry. This includes Fish farmers, fishing companies, fish feed companies, fish health experts and Business consultants for Fish farmers.
The KNAQ held their session in Hamburg at the KNAQ Schleswig Holstein Union office at the port Hamburg-Altona.
The round table
This meeting was particularly interesting for MonitorFish as it comprised of Fish health expert consultants, Business consultants for fish farmers, fish farmers, fish feed companies and prospective farmers who wanted to enter into this Business. This gave direct access to potential customers and also enabled MonitorFish to get to know their problems directly so as to include these aspects in our Design process.
Apart from this it also served as an amazing ground for performing Customer validation at the Design stage of the process itself.
The day started with Chaitanya, Dominik and Manikandan from MonitorFish started from Hamburg and after a 2.5-hour journey reached the windy Hamburg-Altona port which was dotted with Porsche’s and fish companies. In the midst of this setting, the KNAQ’s office was inside the University of Hamburg’s Institute of Fisheries building.
The team reached the conference room and observed the proceedings where everyone introduced themselves. This roundtable meeting was chaired by the Business consultant (his name) for fish farms and our partner fish health expert of SmartFisch UG Herr Ralf Fisch https://www.technofisch.de .
The meeting proceeded with the fishing companies and fish farmers talking abouttheir problems and their need for technology to provide their investment security at which point MonitorFish was introduced to the other participants of the roundtable. We shared our development process with the fish farmers and also took their inputs as direct market research.
This round table helped to validate our earlier and future steps in the development process of the product. Apart from that, it also gave us direct exposure to our prospective customers and also gave us a marketing strategy for reaching out to other fish farmers in the future.
This was followed by a visit to The Institute of Fisheries and Hydrobiology, where we visited the latest fish farming and their modern machinery to host a fish farm. Our product was well accepted and the consensus was that our product would go well with modern construction of the fish farm present there as well as existing conventional fish farms.
With this experience and learnings from our direct customer segment, we started to work on the product development with validation and agility.